Dixie's International is a reputable branding and manufacturing enterprise located in Eswatini. They specialize in producing knitwear and sewn goods, as well as delivering a broad range of branding services that includes embroidery, screen printing, digital printing, and engraving.

The company was founded in 2005 and recognized the need for a rebranding initiative to modernize their visual identity and distinguish themselves from their competitors. Given their renowned reputation, it was vital to establish a connection between the old and new identity while also creating a more dynamic look that encapsulated their brand persona.

To address this, I refined their classic green color palette to be more attractive and user-friendly for branding purposes. Additionally, I hand-drew their logo to capture the fluidity of their brand, symbolizing the variety of materials utilized in their production.

To complete the rebrand, I created a letterhead, email signature, business cards, company profile, and brand guideline for internal use. Furthermore, I worked with a photographer to capture the factory's operations, providing a comprehensive visual representation of the company to their clients.