Dala Spaces is a concept store in Eswatini that is a launch pad for emerging start-up brands, with the main focus being on sustaining local craftsmanship. The brands forming Dala Spaces are provided with a shared retail space and the opportunity to attend mentoring sessions, with additional networking and collaborative opportunities. 

Dala spaces therefore required a consistent social media strategy that would provide equal exposure for each brand while maintaining a cohesive brand look and feel. 

In order to be in line with Dala Spaces’ purpose, the social media content pivoted towards taking a deeper dive into the creative industry. Going behind the scenes of each brand and creating reels that shared the journey of what it takes to be a small, handcrafted business owner. While also engaging a professional photographer to capture more high end images.

Ultimately, providing followers with engaging content, encouraging them to support local brands.

Photography & Video by Lighthouse Photography