Authentically African skincare with soul, Botanical Elixir, has created a luxury range of ethically sourced products. Inspired by her childhood home in the tiny Kingdom of Eswatini, Laura McSeveney ventured to create her own unique, socially impactful brand, emphasizing the importance of self-care and self-love.

Having initially developed her own branding and website, Laura realised the need for her social media page to be more relevant and on brand. Upon moving to the United Kingdom in 2023, she sought professional assistance in order to be more competitive in that market.

Drawing from, and refining, her original ethereal approach, my goal was to create a social media page that emphasized the glowing, golden, elegant aspect of the brand. By incorporating the existing typography in an intentional manner; maintaining a consistent colour palette throughout the grid; and working closely with a professional photographer to curate a series of images, I was able to successfully capture the soulful essence of the brand and maintain the integrity of the client’s vision.