268 JAMS is a recently established restaurant that offers a unique blend of a family-style dining experience by day, and a vibrant cocktail scene by night. The owners have set their sights on expanding their brand, and turning it into a franchise. The restaurant's inviting atmosphere, friendly service, and diverse menu have made it more than just a dining destination.

To achieve their goal of becoming a recognizable franchise, 268 JAMS required a visual identity that was not only memorable, but also adaptable and full of character. As the sole designer entrusted with spearheading the establishment of this new brand identity, it was essential to develop a comprehensive strategy that aligned with the restaurant's vision.

With the restaurant's needs in mind, a cohesive brand identity was crafted that incorporated a playful, eye-catching font and an array of assets to expand the brand's reach. Through the process of hiring a professional photographer, I was able to curate an all-encompassing menu that includes visually stunning food photography - enhancing the overall dining experience for their customers.