MULTIDISCIPLINARY CREATIVE
I’m Holly, a multidisciplinary creative with over six years of experience, specialising in branding, packaging, merchandising, art direction, and social media – creating work that lives seamlessly across both print and digital. My approach blends creative instinct with strategic thinking, ensuring every project is not only visually strong, but purposeful and effective.
My work is shaped through a combination of independent and in-house experience. Alongside running Imprint Studio, I’ve worked for Nyetimber, The Lakes Distillery, and Chicken Shop delivering creative assets in fast paced, commercially driven environments.
At the core of my work is storytelling – I’m passionate about creating ideas that connect with people, translating concepts into visuals that feel considered, engaging, and impactful.
MY EXPERIENCE
CHICKEN SHOP
PREMIUM FRIED CHICKEN
SENIOR GRAPHIC DESIGNER
Nov 2025 - Present
At Chicken Shop, I am the sole creative responsible for delivering high-impact visual assets across digital, social media, in-store screens, OOH and print. I transform campaign briefs into cohesive, commercially driven creative and collaborate with internal teams and external partners to manage multiple fast-paced projects. I have refined and elevated the brand’s visual identity to deliver a more premium, consistent aesthetic, combining a sharp eye for detail with current design trends and food/QSR culture to keep creative output fresh, engaging, and commercially relevant.
NYETIMBER
ENGLISH SPARKLING WINE
GRAPHIC DESIGNER
April 2024 - Nov 2025
At Nyetimber, I led end to end design across packaging, print, and trade marketing merchandising, creating a cohesive and elevated brand experience across all touchpoints working to luxury standards. I combined my design expertise with art direction on various brand shoots to deliver refined, detail driven deliverables.
THE LAKES DISTILLERY
ENGLISH WHISKY
GRAPHIC DESIGNER
Nov 2024 - Nov 2025
As part of Nyetimber’s acquisition of The Lakes Distillery, I took on responsibility for the brand’s design and creative output, including new product launches, packaging, print, art direction for photoshoots, digital CGI assets, and trade marketing merchandising. Gradually elevating the existing creative to a more premium level, leading improvements and reworking print and packaging materials to align with luxury standards of the Nyetimber group.
IMPRINT STUDIO
FREELANCE
DESIGNER & CREATIVE DIRECTOR
Jan 2020 - Apr 2024
As the founder of Imprint Studio, I led the full spectrum of the business, managing client relationships, project timelines, budgets, and creative direction while delivering high-end creative solutions. Delivering strategic and visually compelling design across branding, print, web, and social media for corporate clients and start-ups. I crafted cohesive brand identities, developed high-quality assets including packaging, signage, websites, and digital content, and directed photoshoots to bring campaigns to life. Through hands-on project management and collaboration with creative teams, I ensured every project reflected a thoughtful, polished, and impactful vision.
SPECIALITY
Brand Identity
Logos
Rebranding
Brand Guidelines
Corporate Stationary
Brand Design
Social Media Management
Content Creation
Art Direction
Video Editing
Social Media
Squarespace Design
Wix Design
Wireframing
UI/UX
Web Design
Packaging & Labels
Print Collateral
Merchandising
Signage
POS
Print Design
TESTIMONIALS
MALANDELA’S LIFESTYLE
“We are so thrilled to work with Holly. She delivers a world class design service. She is professional, well researched and customer focused. She goes above and beyond the brand brief to provide us all with excellent advise and really tailors the work to suit each brand.”
BOTANICAL ELIXIR
“Holly has helped keep me on brand, been a sounding board for new ideas, given guidance when I’m drifting off course and provided design excellence to my “grid”. Holly has completely changed my social media game! She often goes above and beyond and I would highly recommend her services to anyone!”
EMASWATI CARE
"Great service from Imprint Studio! Holly captured perfectly what we had in mind and brought it to life in the website. It turned out beautifully - It is simple and easy to follow for our clients, while the designs and layout stand out and leave a lasting first impression."